LOU SEPULVEDA IS THE SECURITY INDUSTRY'S #1 SALES TRAINER.

#1 Best Seller

Regular International Speaker

  • WITH OVER 30 YEARS OF EXPERIENCE, LOU SEPULVEDA IS THE SECURITY INDUSTRY'S #1 SALES TRAINER.  HIS BOOK THE FORMULA FOR SELLING ALARM SYSTEMS WAS THE #1 BEST SELLER FOR BUTTERWORTH-HEINEMANN PUBLISHING.

    LOU REGULARLY SPEAKS FOR THE INTERNATIONAL SECURITY CONFERENCE (ISC) AND TRAVELS THE WORLD CONDUCTING SALES AND MANAGEMENT TRAINING SEMINARS.

    BOOKS AVAILABLE THROUGH DBS PRODUCTIONS - ALSO AVAILABLE IS THE AUDIO VERSION OF "HANDLING OBJECTIONS" IN CD VERSIONS.  FOR INFORMATION  ON THE PRODUCTS AND SERVICES OFFERED PLEASE BROWSE THIS WEBSITE.

Seminars

Would you like to hear Lou speak in person?
  • To arrange a seminar, workshop, convention speech or to have Lou visit your company to assess your sales team and/or to ride with your salesperson on a sales call, contact Lou through the web site, www.lousepulveda.com, email him at lou@lousepulveda.com or call him directly at 985-778-1571.
  • Check out Lou's Monthly Sales & Sales management Tips Blog by going to
  • http://lousepulveda.blogspot.com

    You'll be glad you did.
 
 
 
 NEW E-Book-- How To Manage A Security Sales Organization

 

Description: Building a Successful Security Sales organization is more than possible if you have the right information, tools, and work ethic to make it work. In How To Manage A Security Sales Organization, author Lou Sepulveda reveals the successful sales and development techniques that have worked in his own career. How To Manage A Security Sales Organization will teach you:

       1. The secrets of developing door-to-door sales teams

     2. How to hire, develop, train, and build a sales team that shatters corporate records

NEW E-Book-- Selling Security Systems Like A Pro

Description: Lou Sepulveda C.P.P. is a 36 year sales and sales management veteran in the security alarm business. Lou sold security systems belly-to-belly to literally thousands of happy customers. 

In this book Lou shares his vast security sales knowledge to assist new and experienced security salespeople achieve record sales performance. 

Learn how prospect for sales leads, deliver a polished presentation guaranteed to sell, and close more sales. 
Lou exposes the top objections security salespeople face and more importantly, exactly how to answer the objections sales pros face in a professional non-threatening way. 

Learn twelve closes that will insure you close more sales. 

Lou has trained security professionals in every state in the United States as well as in thirty countries around the world.

YOU ASKED FOR IT
Selling Security Systems Like A Pro
Now Available in Paperback

Learn how to prospect for sales leads, deliver a polished presentation guaranteed to sell,                              and close more sales. 
   Lou exposes the top objections security salespeople face and more importantly, exactly how to                   answer the objections sales pros face in a professional non-threatening way. 
   Learn twelve closes that will insure you close more sales. 
Lou Sepulveda C.P.P., grew a sales organization from a start-up to a $5 billion annual business in less than four years. Author of The Formula for Selling Alarm Systems and Surviving in the Security Alarm Business, Sepulveda is CEO of Lou Sepulveda Consulting & Training LLC, which specializes in assisting security alarm companies in developing and growing their sales organizations. 
Lou has been instrumental in developing and growing an independent dealer organization, judged by its volume to be the number one security alarm dealer program in the United States. He followed up that accomplishment by developing and then growing the largest international dealer organization outside the United States. Sepulveda has developed and managed direct sales organizations in the United States and in thirty countries around the world. Those offices quickly became the market leader in every country in which they operated, proving that language and cultural differences make little difference in creating success.
 
All-Pro Security - Lou was hired as President and CEO of this Security Alarm and Monitoring company. Under Lou's management All-Pro Security grew to be the number one Security Sales and Installation Company in the New Orleans area.

B.E.A.R.S. Patrol Service Company - Lou was appointed Chairman and CEO of this start-up Security Patrol Company. Lou grew the company from 2 cars patrolling the New Orleans area to 22 cars. B.E.A.R.S quickly became the best known and respected patrol company in the area it served.
 
The Alert Centre - Lou was hired by this Nationwide Security Alarm Company to fill two roles. First as General Manager of the New Orleans office which included a UL Monitoring facility, and second as Regional Sales Manager. Once again Lou proved his ability by growing this company to a high ranking position within the Alert Centre organization.

Interactive Technologies Inc. (ITI) - Lou was employed by this company as a consultant to provide two immediate results. First to motivate and turn around a nationwide sales force that had lost direction and was clearly not motivated. As a result the company had suffered flat to negative growth the prior two years. Once again Lou turned around the attitude of the sales force. He got them motivated, inspired and ready to produce. By the end of the first year Lou succeeded in growing ITI's business 12% after two years of flat to negative growth.

Second, Lou was asked to develop and conduct a multi-day management training program which ITI sold and delivered to its dealers. Results was a 5 day intensive management program that delivered rave reviews and sales growth from the dealers that attended.

Third, Lou was asked to develop and then lead an Authorized Dealer program for ITI branded equipment. Results: Lou formed the ITI Security Pro Program.

ADT Security Systems - Lou was hired by ADT to develop and then manage an Authorized Dealer Program utilizing the ADT name and brand. ADT had tried and failed twice previously to start a successful dealer program which prompted them to seek Lou's knowledge and experience.

Results - Lou developed what is now considered the single most successful dealer program ever. While every year was better than the previous year, by year two ADT's dealer program by itself was the second biggest producer of new monitored accounts behind the ADT branches. By the end of year three The ADT Dealer program passed its parent company ADT in new monitored account volume and was now the clear leader in the industry. By the end of 2002 Lou's ADT Dealer program was producing over 700,000 new monitored accounts per year at an average RMR of $30 per month. (Over $21 million dollars per month in RMR growth.)

TYCO International - Lou was retained by Tyco International to duplicate the US dealer program and launch it in markets around the world. Prior to retaining Lou Tyco tried launching the program utilizing its Senior Management team in each foreign market but failed in that effort.

After retaining Lou to develop and manage that process Lou opened 15 countries in the first year, 10 countries the second year, and an additional 5 countries the third year. By the end of 2002 Lou's International group was producing over 1 million new monitored accounts on an annual basis. The addition added over $30 million dollars per month to recurring revenue.

SAI ( Security Associates International) - Lou was retained by SAI to develop an Authorized Dealer program for SAI. Previous SAI was only a contract monitoring business which produced marginally profitable margins.
Lou was successful in meeting and exceeding SAI-s growth goals for new monitored revenue.
 
 
Client Testimonial
Director of Business Development, VOXCOM Security Systems

Personally, I have used many of your lessons already in dealing with my own staff. Thank you for sharing your experiences as a salesperson, manager, corporate leader and industry expert. I look forward to you speaking again at future VOXCOM conferences and events.
Check out Lou's Monthly Sales & Sales management Tips Blog by going to http://lousepulveda.blogspot.com

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