LOU SEPULVEDA IS THE SECURITY INDUSTRY'S #1 SALES TRAINER.

#1 Best Seller

Regular International Speaker

  • WITH OVER 30 YEARS OF EXPERIENCE, LOU SEPULVEDA IS THE SECURITY INDUSTRY'S #1 SALES TRAINER.  HIS BOOK THE FORMULA FOR SELLING ALARM SYSTEMS WAS THE #1 BEST SELLER FOR BUTTERWORTH-HEINEMANN PUBLISHING.

    LOU REGULARLY SPEAKS FOR THE INTERNATIONAL SECURITY CONFERENCE (ISC) AND TRAVELS THE WORLD CONDUCTING SALES AND MANAGEMENT TRAINING SEMINARS.

    BOOKS AVAILABLE THROUGH DBS PRODUCTIONS - ALSO AVAILABLE IS THE AUDIO VERSION OF "HANDLING OBJECTIONS" IN CD VERSIONS.  FOR INFORMATION  ON THE PRODUCTS AND SERVICES OFFERED PLEASE BROWSE THIS WEBSITE.

Seminars

Would you like to hear Lou speak in person?
  • To arrange a seminar, workshop, convention speech or to have Lou visit your company to assess your sales team and/or to ride with your salesperson on a sales call, contact Lou through the web site, www.lousepulveda.com, email him at lou@lousepulveda.com or call him directly at 985-778-1571.
  • Check out Lou's Monthly Sales & Sales management Tips Blog by going to
  • http://lousepulveda.blogspot.com

    You'll be glad you did.

 

Consulting Services

Are you satisfied with your Security Sales Department's development and Growth?

Do Your Salespeople develop their own leads?

Are you Happy with your Sales Department Closing Average?

Are your salespeople Closing 50%, 60%, 70% of the sales presentations they make?

Building a Successful Security Sales organization is more than possible if you have the right information, tools, and work ethic to make it work. Lou Sepulveda can help your company develop the successful sales and development techniques that have worked in his own career. Would you like help with: 1. Developing Salespeople that can Self Generate Their own leads? 2. Developing Salespeople that will Close more Sales   3. Developing Salespeople that will make "Cold Calls" or sell "Door-toDoor"? 4. Hiring, Developing, Training, and Building a Sales Team that Shatters Corporate Records?

Lou Sepulveda C.P.P., grew a sales organization from a start-up to a $5 billion annual business in less than four years. Author of How to Manage A Security Sales Organization, Selling Security Systems Like A Pro, The Formula for Selling Alarm Systems, Surviving in the Security Alarm Business, and Gerencia de Ventas Efectiva, Sepulveda is CEO of Lou Sepulveda Consulting & Training LLC, which specializes in Assisting Security Alarm companies in developing and growing their sales organizations.

Lou has been instrumental in developing and growing an independent dealer organization, judged by its volume to be the number one security alarm dealer program in the United States. He followed up that accomplishment by developing and then growing the largest international dealer organization outside the United States. Sepulveda has developed and managed direct sales organizations in the United States and in thirty countries around the world. Those offices quickly became the market leader in every country in which they operated, proving that language and cultural differences make little difference in creating success.

Does this sound intriguing? I am eager to answer any questions that you may have and to discuss the possibility of working together. 

Testimonials

"Lou Sepulveda is an inspiring person. Weather you read one of his books, attend one of his seminars or have coffee with Lou you will come away inspired and know that one of the greats in our industry cares and helped you. All who know Lou consider it a privilege to work for or with him." October 19, 2009

Steven Ray Bragg, Former Director of Business Development Western Region, Security Associates International


 

"I worked with Lou while he was Worldwide Dealer Program Vicepresident at Tyco / ADT during the awesome ADT expansion in all the world. He has inspired hundreds of thousands (if not millions!!) of people through his speeches. I met Lou in the early days of the Latinamerican ADT Dealer Program, and he has been an amazing adviser, evangelist, coach and friend for us. Working with him was a huge education for me in how to communicate with a large audience and motivate and encourage those around me. I would work with (or for) Lou again in an instant; he's fun, interesting and around him, you'll never be bored." April 14, 2009

Miguel Sasot, Sales & Marketing Director, Tyco / ADT


 

"Lou has mastered the art of Sales and more importantly Sales training; when it comes to building a world class organization few if any have achieved more. I have seen Lou apply what he teaches when he was responsible for developing a Dealer Program, for ADT while I lead ADT University for corporate training. His organization became the largest and most successful dealer organization by volume ever launched in the US.

Lou parlayed that success with ADT's parent company Tyco International where he duplicated the US Dealer program abroad. In only three years Lou set up dealer programs in thirty countries around the world, bringing together sales people with diverse cultures and beliefs, who spoke different languages and developed one of the most successful sales organizations in the world.

Lou's expertise reaches well beyond ADT and the electronic protection industry. He should be considered a valued consultant by any organization looking to achieve new heights in sales performance." April 9, 2009

Jeff Thrutchley, Former Director of ADT University, ADT Fire & Security
 

"Lou is an exceptional Sales, Training, and General Manager Executive. I have had the opporotunity to work with him and see him personally lead sales efforts and train sales teams to deliver exceptional bottom line results." October 18, 2009

Jon Tholen, Former Managing Director, Tyco / Fire & Security / ADT


 

"Lou is an exceptional leader and role model. He is an accomplished presenter and a highly effective communicator and motivator. Through his structured approach he shows how sales growth can be achieved no matter how outrageous the targets and no matter what the local market context or prevailing trading conditions might indicate. I was fortunate to witness his sustained successes in various countries all around the world and at corporate level over several consecutive years. Top Man." April 17, 2009

John Reardon, COO (South Korea) & Regional Director (Asia), Tyco Fire & Security Services Asia